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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
Hotjar Video
Intro to Hotjar
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Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(1-25 of 57)Companies can't remove reviews or game the system. Here's why
October 12, 2022
Hotjar Review
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.
Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
- There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
- It is an easy product to be able to use in terms of navigation/UI.
- The support team always seems to be on hand to provide any assistance and support.
- There should be capabilities to do numerous session recordings on different areas of the site at once.
- Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
July 14, 2022
Hotjar, the best tool for heatmaps
We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.
- Provide heatmaps
- Provide recordings of the sessions
- Provide feedback from users
- More user friendly heatmaps
- Longer lasting heatmaps
- Incomplete tracking
July 08, 2022
Easy and Essential User Behaviour Optimisation
We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.
- Heatmaps give us a visual representation of the user journey
- Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
- The live user feedback tool is a very cool option
- The admin interface is clean and sleek
- Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
- An option to view the Get Started Guide again would be great
- A mobile version of the dashboard would assist in viewing stats on the go
July 08, 2022
Hotjar is the best option in price and features compared to the top concurrent softwares
We use Hotjar to understand users' behavior within a hundred sites and provide them a better experience and also to identify points to improve. Also, there are some of our sites where we ask users to share their opinion so then we can develop better solutions.
- Creating heat maps
- Creating click maps
- Allowing users to share their opinions
- Sometimes the recordings get stuck and we can't see the full journey of an user
- The user feed back feature does not really has a good look'n feel
We are using Hotjar since the very initial days to track users' behavior on our website and app. With every new feature release, we get to know about users' drop points and usability metrics. It really helped us in minimizing drops by improvising designs.
- It really creates very good heatmap of user's clicks.
- Very detailed analytics available for all CTAs available on your website/app.
- It even records session of user's interactions.
- Analyzing huge data accumulated by Hotjar can be improvised by better representation.
- Learning documents needs to be improvised (help documents in video format are always better).
- For taking surveys, their competitors have better features.
July 08, 2022
Very easy to use and paid for itself in a few weeks
Hotjar is used for almost all of our clients, including ourselves. The tool allows us to make recommendations for our client's website to optimize them for areas of improvement or opportunity. By collecting data so quickly, we are able to make informed decisions that allow our customer to optimize their website.
- Navigation and UI easy to use
- Realtime feedback
- Recorded sessions
- The heatmap accuracy
July 08, 2022
A great tool that needs minor improvements
I use Hotjar as it gives us a lot of insights about user behavior on specific pages of our website via its awesome heatmaps. It's a super handy tool for optimizing your content page and landing pages. I always use it along with other a/b testing tools for CRO tasks.
- Generating heatmaps to track users' behavior on your online platform.
- The ability to share screen recordings.
- Improve the UI and UX of our platform.
- Glitchy screenshots that occurs frequently.
- The inability to view the user's screen recording instantly. You need to wait for a 30-day window.
July 08, 2022
Relatively simple and well priced tooling to support user research and overall website analysis
We (the product design team) use Hotjar to collect a mixture of qual and quant data quickly through our site. Hotjar has a wide range of tools within its suite that we make use of on a daily basis. Hotjar allows us to collect data incredibly quickly without needing to recruit users and design a lengthy research plan.
- User recordings
- Surveys
- Heatmaps
- Incoming feedback
- Billing
- Incoming feature
- Survey question types
July 07, 2022
Customer Product Insights at its best
Hotjar is used as a product experience insights platform in Small Market business market.It enables to deliver outstanding digital experience for its custoers. After its acquisition by ContentSquare, they have enabled newer features which make it even more pleasurable to use like understanding people's behavior online, interaction with the product, and obstances which they are dealing with.
- provide product insights
- showcase people behavior online
- help identify customer obstacels
- better user experience
- provide public API for people to make it easier to integrate
July 07, 2022
Hotjar - everything a SMB could want from a CRO SaaS
We use Hotjar for analyzing both landing pages we need to test for different campaigns, and also for the rest of the website for ongoing measurements. Also, we use the recordings tool to analyze individual behaviors to see if there are any particular roadblocks. And when we need to conduct a quantitative survey we also use the survey tool.
- Very easy heat maps setup
- Great for running quantitative surveys
- Combined with individual recording of website visits
- Pricing model is a bit of a hassle
- Would like to see more integrations to have a really complex look at the data
- There used to be more free features as for some small projects you did not need the paid plan in the past...
We were looking for a tool to have a subjective analysis of our website like heat maps, session recordings etc. These are critical for us as product team to see how the website is being used and how can we bring about changes to increase engagement and conversions. Business problems like lower conversions, higher acquisition costs due to high bounce rate etc were burning issues which were able to pinpoint to certain problem areas using Hotjar and thus being incremental improvements.
- Session recordings
- Heatmaps
- User feedbacks
- Sometime heatmaps are a little off the actual design
- UX could be a little better for session replays
- Would love to see frustration and rage clicks
July 06, 2022
Know thy customer with hotjar!
My web team used Hotjar to track user behavior on our company website (which specific page they visited) Then we leverage that online behavior to create cohorts for cross selling campaigns base on which product page was visit on the website
- Heatmap analytics
- Surveys triggered based on user action
- Use filters as segments
- Session recording didn’t work well
- Affected site performance
- Interface confusing
July 06, 2022
Hotjar the all in one supporting tool for UX
Hotjar helps us to understand users' needs. We use mainly surveys, recordings, and heatmaps. The insights we get from there are one of our basic pillars in our UX/UI optimization process. It works for us and was very easy to implement. Our partner agencies and our in-house team members use Hotjar regularly.
- session recordings
- heatmaps
- surveys
- more options for surveys
- more standard questions and answers in more languages
April 12, 2022
Review on Hotjar
We are using Hotjar to record user behavior and make changes to our website design accordingly. It is used by the SEO team only to analyze the interactions. It's really helpful to reduce our bounce rate and CTR on pages as we can see how far a user scrolls on a page and what button people click on.
- record user interaction
- record user session
- provide user device data
- ability to set filter to recordings
January 26, 2022
Hotjar - Best Friend of Any UX Pro
Score 10 out of 10
Vetted Review
Verified User
User Testing Heatmaps User recordings to test new designs Finding issues with website Optimization
- User recordings
- Heatmaps
- Segments for recordings
- User experience
- User interface
- More capabilities
- Integration with Google Analytics
- Better heatmap accuracy
September 30, 2021
Great user behavior visualization platform!
Hotjar is used for heatmaps and screen recordings to help give us insight into how users are interacting with our site. It's used by the product team so they can see exactly how what they build is being used, ultimately allowing for quicker iteration. It addresses our need of where Google Analytics falls short.
- Heatmaps
- Screen recordings
- Behavior visualization
- Video rendering issues
- Free plan limits
- Heatmaps for pages with menus aren't always clear
The use of Hotjar is vital to analyze landing pages and user experience. It also helps you understand what your customers are doing, which content engages them most often on these pages - for example: if one specific passage appears more than others do then that might mean there should be an extra emphasis placed upon it when writing new copy or messages in future pushes from our team! The heat map reveals where people spend their time interacting with the site so this information could very well help us identify certain areas worth focusing marketing efforts; All of these features helps us to generate more conversions for our clients.
- Heatmaps in desktop layouts
- User recordings
- Heatmaps in mobile layouts
- Billing for Agencies
- Sample size for user heatmaps
- Sample size for recordings
September 28, 2021
HeatMaps to really understand your Website Experience
We set it up because we are designing our new website (focused on reaching new markets) and I need to understand the user experience in our actual website.
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
- Heatmaps
- Recording
- Free Plan
- Dashboard Design
- Filters
- Roles
September 28, 2021
Easy to use, valuable tool
We use it for heat mapping our web app. It helps us know where customers are navigating and clicking on various areas of our web app (we have a mobile app in addition to the web app)
- Heatmapping
- Layout/navigation
- Behavior recordings
- Heatmapping over time, or time graphs
September 27, 2021
Hotjar does exactly what I need.... delivers value every time.
We utilize the resources of Hotjar to really get a feel for how users interact with our website. The whole point is to understand what drives traffic, what content is useful, and what elements draw visitors into the site. Hotjar provides this invaluable feedback using real experience (not just numbers). There are nuances about how a visitor truly interacts with the page that a number just doesn't reflect. Screen recordings, pauses, scrolls, and page jumps help tell a much more complete story that provides context and value.
- Shows me where users stop, repeat, and return.
- Shows me specifically if there are problems, confusion, or delays.
- Helps me streamline content that users skip over, don't consume, or avoid.
- It's cumbersome to get numbers to display. That could be simplified (I think?).
- It would be helpful to know if recordings included 'target' pages - key pages that are conversion pages. We know landing/exit pages - maybe we could flag a specific page to be a 'key' page and then know when a specific recording 'hit' that page?
- Sometimes I miss notifications that a recording has stopped working - not sure if there are better ways to send notifications (SMS?).
September 27, 2021
Good tool to measure user experience
Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.
It is currently being used almost exclusively by the CRO department.
Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.
- Generation of scroll heatmaps
- Recordings of user interactions
- Generation of clicks heatmaps
- Good image quality of downloads
- AMP sites/pages
- Interface of incoming feedback
- React sites
September 13, 2021
Quick Insights, Easy Implementation, Cost Effective
We leverage Hotjar for both quantitative and qualitative insights from our customers, post-purchase.
- Customer insights
- Easy, fast setup
- Cost effective
- Onsite customer analytics
Hotjar allows us to see heat maps of where actual users on the site click, scroll, and move the cursor. Hotjar also gives us recordings, so we can watch users in their journey through the site. We also use Hotjar to gather survey/poll responses on various sections of the site from time to time.
- Polls on the site
- User Journey Recordings
- Heat maps
- Isolating elements clicked on for faster/deeper analysis
- Taking a full group sample, rather than just a portion of the audience selected (for more accurate and extensive data)
July 26, 2021
Hotjar rocks for improving your website
We use it for heat map tracking for both clicks and scrolling. This information is used in identifying user experience problems and improvements. We also use the recorded sessions to track and identify usability issues with the site and how to improve the website. We then feed all this information into design iterations.
- Heat map tracking for website clicks.
- Heat map tracking for scrolling.
- Recorded life user sessions for UX improvements.
- Visitor analytics and tracking segmentation.
- Easier filtering on recorded sessions.
- Reporting interface with custom reports.
June 29, 2021
Hotjar is a great addition for evolving products
We are a tech company with a few products that we offer. Hence it becomes important for us to see how our users are interacting with our product. Hotjar is a great product that enables us to do that through their heatmaps and recordings and even NPS surveys (one of its newer features).
- Heatmaps
- Individual Recordings
- NPS Surveys
- Better Pricing Flexibility
- Under the usual slabs, the recordings stop after say 500 recordings every day. Which isn't ideal